Bing, is the new name for yet another re-launch Windows Live (MSN) Search, the search engine provided by Microsoft as a rival to Google.

Microsoft are launching an $80M – $100M ad campaign for the launch which is to occur in June.

Who knows what they’re USP is, currently Live Search isn’t particularly attractive to me personally, in that I mean, they’ve not convinced me to change my home page from google to live search.

Let’s wait and see what they do with Bing.

Please see my followup post here: Microsoft Bing – Image Search