Bing, is the new name for yet another re-launch Windows Live (MSN) Search, the search engine provided by Microsoft as a rival to Google.
Microsoft are launching an $80M – $100M ad campaign for the launch which is to occur in June.
Who knows what they’re USP is, currently Live Search isn’t particularly attractive to me personally, in that I mean, they’ve not convinced me to change my home page from google to live search.
Let’s wait and see what they do with Bing.
Please see my followup post here: Microsoft Bing – Image Search